Technology | End to End Digital Customer Journey

Marketing Automation

An end to end digital customer journey

As marketing activations trend away from traditional burst campaigns towards “always on”marketing strategies, we provide our clients with technology solutions that automates their marketing output. We rationalise traditional print volumes and stockholdings in favour of an end-to-end digital customer journey. Working with segmented data profiles, we can create and deploy micro-targeted marketing content across various platforms. This enables a more focused and targeted approach to marketing execution.

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Workflow Management

A workflow that works

We manage and deliver our creative services, digital asset management, dynamic publishing, print and campaign management, storage and distribution services through one web-based, integrated platform which delivers centralised control, transparency, and reporting functionality.

Our system gives visibility of expenditure and activity and more importantly highlights opportunities to improve efficiencies and savings by continuously reporting and reviewing our clients’ spend profile. All features are accessible through a browser-based interface.

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Warehousing & Logistics

Intelligent Logistics

From our centralised, secure warehouse facility located in Greenogue Business Park, Dublin 24, we deploy a central distribution model on behalf of our clients. We kit, store and distribute point of sales campaigns and have field sales representative collection points. Our online catalogue ordering system enables us to report back on point of sale consumption levels and ultimately remove under-performing products from your marketing catalogue.

As part of the PRL group, we have the leverage of our own freight and distribution network that can deliver everything from a parcel to a pallet throughout Ireland and Internationally.

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Our Technology

An end to end digital customer journey

A workflow that works

Intelligent Logistics