Rugby Creative for An Post FX across Multi Channels
Following on from our news last week on winning 3 contracts with An Post, this project highlights the benefit and cut through of having ONE design company creating and producing your marketing communications across multiple channels.
This concept was created in our HQ in Leeson Street for An Post to promote their Sterling currency exchange service targeted at all the loyal Rugby supporters travelling to the UK for the World Cup. An Post’s USP is commission free transactions which was the key message and was further enhanced with a supporting competition to win tickets for two matches.
The concept was used throughout their POS activation in their 1,130 post offices, reproduced in the national press, distributed as a DM piece through the Postal system, reformatted for online advertising and finally animated and streamed by Custodian to 220 screens in An Post’s retail network.
This highlights Custodian’s ability to deliver a high quality, end to end creative service across various different media platforms ensuring consistency in the marketplace and full adherence An Post’s stringent brand guidelines.