Custodian Win Bronze at the POPAI Awards 2018
We’re delighted to share with you that we have received a coveted POPAI award for our work on Moët ‘Get Rosemantic this Valentine’s Day’ for Edward Dillon & Co.
Having been nominated in the ‘Short Run – Temporary Display’ category, we are extremely proud to represent the Irish design industry, and to be a part of the POPAI Awards which celebrate success and excellence across the retail industry, recognising creativity, innovation and excellence in-store.
Our design team were tasked with developing innovative, bespoke creative concepts for this campaign that were striking enough to stop shoppers in their tracks and encourage them to purchase a bottle of Moët and Chandon as a Valentine’s gift and beyond.
During the course of the campaign sales of Moët increased massively year on year, with the striking FSDU capturing the attention of shoppers outside the alcohol aisle with post campaign sales continuing to be up significantly year on year.