October 2023
Welcome to the latest Custodian Conversations, the e-zine that spotlights some recent projects and discusses trends in the industry that have caught our interest.
Our Print Pick
FAI Media Packs
We were delighted to design this media pack for Football Association Ireland (FAI) as the Irish team headed to the Women’s World Cup in Australia.
The media packs contained team profiles and information on players, managers and qualifications, and they were presented to news agencies worldwide.
Custodian designed the booklets using bold colours and sleek cut-outs of the players mid-action. The media packs were printed directly in Australia to deliver cost efficiencies.
The media packs contained team profiles and information on players, managers and qualifications, and they were presented to news agencies worldwide.
Custodian designed the booklets using bold colours and sleek cut-outs of the players mid-action. The media packs were printed directly in Australia to deliver cost efficiencies.
Let’s Go Through The Motions
An Post Barbie Video
Many companies got involved in the hype for the release of Greta Gerwig’s new Barbie movie, and we were delighted to help An Post join in!
We designed and animated a Barbie style video to add to An Post’s collection of social videos for their Send Love campaign.
The video features a bright pink post box with a doll’s hand posting a letter, complete with glittering star effects once the letter drops in!
We designed and animated a Barbie style video to add to An Post’s collection of social videos for their Send Love campaign.
The video features a bright pink post box with a doll’s hand posting a letter, complete with glittering star effects once the letter drops in!
What’s New On The Web
Kinemo Website
We recently designed and built a website for Kinemo, a start-up in the sports technology sector.
We developed their brand identity, which is inspired by the exercises, moving joints and muscles that the technology tracks. We rolled out this brand identity into their new website, to add to their online presence and create a forum for investors or partners to approach them.
The site development allowed us to expand the brand scope with custom image treatments and iconography styles.
Check out the microsite here.
We developed their brand identity, which is inspired by the exercises, moving joints and muscles that the technology tracks. We rolled out this brand identity into their new website, to add to their online presence and create a forum for investors or partners to approach them.
The site development allowed us to expand the brand scope with custom image treatments and iconography styles.
Check out the microsite here.
The Inside Scoop
Adobe Workfront
Over the past year, Custodian has introduced a new workflow management tool, Adobe Workfront.
Workfront allows for a more efficient workflow, with better visibility of project progress. With this tool, we can brief projects directly into the software and track their status from start to finish. Workfront also provides more detailed reports, enabling us to identify opportunities for cost savings and higher performance for our clients.
Over the past few months we have begun migrating our clients from our old system to Workfront, so that they can benefit fully from its briefing and reporting features.
Workfront allows for a more efficient workflow, with better visibility of project progress. With this tool, we can brief projects directly into the software and track their status from start to finish. Workfront also provides more detailed reports, enabling us to identify opportunities for cost savings and higher performance for our clients.
Over the past few months we have begun migrating our clients from our old system to Workfront, so that they can benefit fully from its briefing and reporting features.
Dare To Be Brave Month
Fundraising For CHF
During the month of September, Custodian and PRL stepped out of our comfort zones and stepped up for Children’s Health Ireland.
We did a sky-dive, abseiled the Hogan Stand in Croke Park, and took on Hell & Back to raise much needed funds to provide the most up-to-date, life-saving equipment to sick children and ensure that they and their families receive the emotional, physical and psychological support they need.
Click here to donate & read more!
We did a sky-dive, abseiled the Hogan Stand in Croke Park, and took on Hell & Back to raise much needed funds to provide the most up-to-date, life-saving equipment to sick children and ensure that they and their families receive the emotional, physical and psychological support they need.
Click here to donate & read more!
Trends We’re Loving Lately
Branded Outdoor Areas
Since the pandemic in 2020, bars and restaurants have put an increased focus on their outdoor eating and drinking areas.
Many brands have taken advantage of this situation, investing in fully branded outdoor areas to create immersive, experiential spaces that boost brand visibility and recognition. In the run up to Electric Picnic in 2022, we created The Little Casa at the Old Orchard, Rathfarnham for Bacardi. This was a nod to the Casa Bacardi stage at Electric Picnic, to create a festival feel for consumers to enjoy at any time.
Many brands have taken advantage of this situation, investing in fully branded outdoor areas to create immersive, experiential spaces that boost brand visibility and recognition. In the run up to Electric Picnic in 2022, we created The Little Casa at the Old Orchard, Rathfarnham for Bacardi. This was a nod to the Casa Bacardi stage at Electric Picnic, to create a festival feel for consumers to enjoy at any time.
Thanks for reading this month’s Custodian Conversations!
Stay in the loop by following our social media channels or checking out our website - www.custodian.ie
If you have any questions or would like to book in your next project with us, please contact info@custodian.ie
Stay in the loop by following our social media channels or checking out our website - www.custodian.ie
If you have any questions or would like to book in your next project with us, please contact info@custodian.ie
