February 2024
Welcome to the latest Custodian Conversations, the
e-zine that spotlights some recent projects and discusses trends in the industry
that have caught our interest.
e-zine that spotlights some recent projects and discusses trends in the industry
that have caught our interest.
Our Print Pick
Madri Wow Display
Heineken recently hosted an internal event to promote their working from home initiative. Custodian were asked to create an experiential display to communicate this initiative in an engaging and creative way.
We heroed the theme of the home by creating avillage display and a kitchen space, echoing Heineken’s origins
by incorporating Dutch architecture into the design.
We also used messaging throughout the display to communicate Heineken’s policies and encourage staff to ensure they have the right equipment and exercise best practice when working from home.
We heroed the theme of the home by creating avillage display and a kitchen space, echoing Heineken’s origins
by incorporating Dutch architecture into the design.
We also used messaging throughout the display to communicate Heineken’s policies and encourage staff to ensure they have the right equipment and exercise best practice when working from home.
Let’s Go Through The Motions
Kerry Group Digital Screens
We were delighted to help Kerry Group create their own Mc-popup in the Heritage Hotel in Laois as part of their internal Kerry Foodservice Conference.
Custodian were enlisted to transform the hotel’s conference room into an engaging space inspired by the Golden Arches.
As part of the event, our digital team recreated the restaurant’s ordering screens and used the design to showcase Kerry’s chicken products being placed into the customer basket.
The event was a huge success and the client was delighted with
the result.
Custodian were enlisted to transform the hotel’s conference room into an engaging space inspired by the Golden Arches.
As part of the event, our digital team recreated the restaurant’s ordering screens and used the design to showcase Kerry’s chicken products being placed into the customer basket.
The event was a huge success and the client was delighted with
the result.
Copy that!
Let's Explore '24
Custodian’s copywriting department has been very busy since the beginning of December, putting together a digital Dublin information guide for Fáilte Ireland called Let’s Explore in ’24.
This project involved researching different businesses, tours and attractions and writing blurbs to promote Dublin as the ideal tourist destination. This year’s guide also featured tips on sustainable tourism and spotlighted businesses taking steps to become more environmentally friendly.
Our in-house design studio then laid the textout in a modern and colourful design, resulting in an engaging guide that the client loved!
This project involved researching different businesses, tours and attractions and writing blurbs to promote Dublin as the ideal tourist destination. This year’s guide also featured tips on sustainable tourism and spotlighted businesses taking steps to become more environmentally friendly.
Our in-house design studio then laid the textout in a modern and colourful design, resulting in an engaging guide that the client loved!
The Inside Scoop
Carbon Quota
Print management is one of Custodian’s main business pillars, and we are always striving to further integrate sustainability into our processes, so we can reduce our impact on the environment.
We are delighted to work with Carbon Quota, allowing us to calculate the carbon footprint of everything we produce. ThroughCarbon Quota, we include the carbon output on every quote we send to our clients, identifying opportunities to further minimise the impact of our print projects.
We’re proud to create high-quality and impactful print collateral while also helping our clients to get one step closer to net zero.
We are delighted to work with Carbon Quota, allowing us to calculate the carbon footprint of everything we produce. ThroughCarbon Quota, we include the carbon output on every quote we send to our clients, identifying opportunities to further minimise the impact of our print projects.
We’re proud to create high-quality and impactful print collateral while also helping our clients to get one step closer to net zero.
Trends We’re Loving Lately
Sensory Shopper Experiences
In overly saturated retail spaces, brands need to work harder to stand out amongst competitors and entice shoppers to engage with their products.
A new trend that has evolved around this is including
motion sensor technology in displays to catch the shopper’s attention and bring the product to life in a creative way.
This includes discrete motion-triggered scent
diffusers incorporated into display units to stimulate the customer’s senses and evoke the product flavours, sparking an impulse buy.
A new trend that has evolved around this is including
motion sensor technology in displays to catch the shopper’s attention and bring the product to life in a creative way.
This includes discrete motion-triggered scent
diffusers incorporated into display units to stimulate the customer’s senses and evoke the product flavours, sparking an impulse buy.
Thanks for reading this month’s Custodian Conversations!
Stay in the loop by following our social media channels or checking out our website - www.custodian.ie
If you have any questions or would like to book in your next project with us, please contact info@custodian.ie
Stay in the loop by following our social media channels or checking out our website - www.custodian.ie
If you have any questions or would like to book in your next project with us, please contact info@custodian.ie
