May 2024
Welcome to the latest Custodian Conversations, the
e-zine that spotlights some recent projects and discusses trends in the industry
that have caught our interest.
e-zine that spotlights some recent projects and discusses trends in the industry
that have caught our interest.
Our Print Pick
Bord Gáis Energy Exhibits at the Ideal Home Show
Bord Gáis Energy engaged Custodian to manage the strategic design, project management, construction and installation of a visually appealing and sustainably sourced stand that would engage and educate visitors about Bord Gáis Energy’s product offering and their mission to achieve net-zero emissions.
We took inspiration from the traditional house shape
and used panelled walls and enclosed spaces to create
an interactive learning journey for visitors. This included a specially commissioned model and AV displays, increasing engagement and driving brand awareness.
We also sourced branded pens and solar powered
bamboo power banks for guests to enhance brand recognition and recall.
We took inspiration from the traditional house shape
and used panelled walls and enclosed spaces to create
an interactive learning journey for visitors. This included a specially commissioned model and AV displays, increasing engagement and driving brand awareness.
We also sourced branded pens and solar powered
bamboo power banks for guests to enhance brand recognition and recall.
Let’s Go Through The Motions
Circle K Social Campaign
Circle K recently rolled out a social media campaign promoting their meal deals. Custodian was provided with static hero imagery and asked to create short videos that would catch consumers’ attention as they scrolled on social platforms.
Our digital team animated the campaign slogans and included flash-in icons and price stickers and sliding screens to create more movement within the videos. All videos included a call to action to visit Circlek.ie to find out more.
The result was a dynamic and engaging campaign consisting of over 10 videos promoting Circle K’s meal deals.
Our digital team animated the campaign slogans and included flash-in icons and price stickers and sliding screens to create more movement within the videos. All videos included a call to action to visit Circlek.ie to find out more.
The result was a dynamic and engaging campaign consisting of over 10 videos promoting Circle K’s meal deals.
What's new on the web
Custodian Website Revamp
We are excited to have begun works on our website as part of a wider brand revamp. Our web team are currently working in the background to update the Custodian website with a fresh look and an enhanced user experience.
This revamp comes in line with our new strategic direction, evolving the company and driving more sustainable and seamless solutions for our clients. With our new strategy, we aim to exceed customers’ expectations and help them to achieve brand success.
Keep your eye out for the launch of our new site in the coming months!
This revamp comes in line with our new strategic direction, evolving the company and driving more sustainable and seamless solutions for our clients. With our new strategy, we aim to exceed customers’ expectations and help them to achieve brand success.
Keep your eye out for the launch of our new site in the coming months!
The Inside Scoop
IAPI Membership
In May 2024, Custodian became a member of IAPI, the Institute of Advertising Practitioners in Ireland. IAPI is the representative body for commercial creativity and communications in Ireland.
Through our membership, we will have access to training and education programmes that will help us to further our expertise and keep up with market trends, continuing to improve our service offering for clients.
IAPI also lobbies politicians and policy makers to create real and meaningful change within the industry. We are delighted to join the conversation and contribute to positive improvements in the advertising and marketing landscape.
Through our membership, we will have access to training and education programmes that will help us to further our expertise and keep up with market trends, continuing to improve our service offering for clients.
IAPI also lobbies politicians and policy makers to create real and meaningful change within the industry. We are delighted to join the conversation and contribute to positive improvements in the advertising and marketing landscape.
SUSTAINABILITY SHOUTOUT
Carbon Reducing
In 2023, Custodian became a Carbon Measured Company by working with CarbonQuota to calculate the carbon output of everything we produce, allowing us to identify opportunities to minimise our impact.
Following our operational carbon assessment result for 2023, we tackled our biggest carbon hotspots and are proud to announce that we are now a Carbon Reduced Company. CarbonQuota assessed and certified a reduction in the greenhouse gas emissions in 2023 against the 2022 base year, resulting in an 8% reduction in the intensity ratio of C02 measured per sq. ft of building footprint.
Following our operational carbon assessment result for 2023, we tackled our biggest carbon hotspots and are proud to announce that we are now a Carbon Reduced Company. CarbonQuota assessed and certified a reduction in the greenhouse gas emissions in 2023 against the 2022 base year, resulting in an 8% reduction in the intensity ratio of C02 measured per sq. ft of building footprint.
Thanks for reading this month’s Custodian Conversations!
Stay in the loop by following our social media channels or checking out our website - www.custodian.ie
If you have any questions or would like to book in your next project with us, please contact info@custodian.ie
Stay in the loop by following our social media channels or checking out our website - www.custodian.ie
If you have any questions or would like to book in your next project with us, please contact info@custodian.ie
