Digital marketing for beginners – 10 tips
Kick-starting your digital marketing strategy is easier than you think. If you are new to this exciting and ground-breaking aspect of modern marketing, you need a starting point.
Precise digital marketing is all about connecting with your all-important target audience. As you consider the best approach to digital marketing, always keep your target market in mind as you review digital marketing options.
Below, we’ve outlined ten tips for the digital beginner, many of which you can get started on right now.
1. Mix it up –it’s important that you use a mix of platforms. For example, Social Media, email marketing and your website all play different roles. Remember that potential customers don’t do their research on one single platform so it’s important that you can connect with them across several channels.
2. Define Social for your business –Facebook and Twitter are very different platforms attracting very different audiences. LinkedIn is suited mostly for business and Snapchat typically engages a younger audience. You need to decide what works best for you and define what channels are most suited to your target market.
3. Once you have decided on social channels…then it’s time to optimise your social media platforms. Even though you are using separate Social Media platforms, ensure that your marketing message stays consistent across all applications and that you use the most appropriate tone of voice for each one. Utilise the audience insights and reporting available to you on each platform to tailor your message.
4. Your website is still one of the key digital marketing tools so it’s important that you enable your web visitors to share your online content with their friends and followers. You can do this by adding social media buttons to your website.
5. Share relevant, original content – from interesting news about your industry to how-to guides and alternative blogs, the right content allows you make a connection with your target audience and will position you as an expert in your field.
6. Think SEO when creating your content – while Google has outlawed from old tactics like keyword-stuffing and made several changes to its entire approach to SEO, it’s always a good idea to have keywords and phrases in mind when developing new content for your site or blog.
7. Start blogging – creating articles or video and publishing on your site is known as blogging and it gives you the chance to create interesting, relevant content on a regular basis. An engaging blog with useful insight and information will be visited time and again by your target audience, helping you build and maintain a clear connection with your key decision makers. Blogging is also essential for improving your Google indexing.
8. Promote your blogs on social media channels – after you publish on your own site, tweet a link or add an update on Facebook or LinkedIn to increase your readership.
9. Prepare – try and ensure you have a bank of content always ready to roll-out including blogs, videos, social posts and more. This helps you plan and ensures you have blogs completed and ready to publish during busy times.
10. Consider outsourcing your bigger digital needs to a digital production house or marketing services partner. You’ll get the expertise you require across all digital channels and access to the latest marketing tools.
Getting started is the tough part. Once you do, you’ll see why digital marketing is one of the most cost-effective business development strategies available. And with a clear approach, the right resources and solid goals in mind, a digital beginner can become a digital master.
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